Games

China Online Gaming : Chinese online gaming industry employs advanced marketing theories

Chinese Girl and MotherWith the Chinese government recently issuing a series of policies around the online gaming industry, China is now seeing rapid development and healthy growth in this emerging industry. Carried by this wave, Beijing Perfect World has started to penetrate the overseas gaming markets and move its business forward, taking a leading role in the online Chinese gaming industry. For its high-quality 3D engine and visual scenes, the company's first product -- Perfect World -- is strongly praised. CEO Chi Yufeng recently went on a recruiting trip to Qing Hua University. He spoke at the university's career counseling center to speak and communicate with the university students face to face as a former schoolfellow. He said that the company is home to a talented team of developers and works with advanced marketing theories, taking into account what gamers want in online games.

December 8, 2006 - FeedSee