Click-to-Video Advertising

In 2007, mywaves and AdMob partnered to enable click-to-video advertisements for AdMob advertisers. mywaves embedded video player delivery capability enabled video playback for the ads in over 160 countries. Mobile web browsers had the option to watch a video from a landing page when they clicked on an advertisement via AdMob. If viewers liked what they saw in the mywaves mobile video player, they could save the video to their phones or pass it on to friends via MMS -- making it possible for the first time to extend a mobile video ad campaign through viral, word-of-mouth activity. Click-to-video ads were launched that summer as part of the AdMob Marketplace's landing page solution. The tools combine the reach of the AdMob mobile advertising marketplace with the cross-carrier mobile video capabilities that have made mywaves the top mobile media company. AdMob advertisers could tap into the mywaves mobile video platform as an option on AdMob-hosted landing pages.

Components of mobile ad platforms

1. User Interface (UI): This is the dashboard that advertisers use to create, manage, and optimize their ad campaigns.
2. Ad Server: The ad server stores and delivers advertisements to the user's device. It also tracks ad impressions, clicks, and other vital metrics.
3. Targeting and Segmentation Tools: These tools allow advertisers to target specific audiences based on various criteria like demographics, location, device type, user behavior, and more.
4. Bidding Engine: This component manages the auction process that determines which ads get displayed based on bid price, ad relevance, and other factors.
5. Data Management Platform (DMP): A DMP collects, organizes, and manages user data, enabling advertisers to better understand and target their audience.
6. Supply-Side Platform (SSP): The SSP helps publishers (app developers, websites) to manage their ad inventory and maximize revenue.
7. Demand-Side Platform (DSP): The DSP is used by advertisers to automate the purchase of mobile ads across multiple SSPs.
8. Ad Exchange: The ad exchange is a digital marketplace that facilitates the buying and selling of mobile ad inventory between advertisers and publishers.
9. Measurement and Analytics: These tools provide advertisers with detailed reports on the performance of their ad campaigns, helping them to optimize their advertising strategies over time.