Feedsee Advertising : In-Mall Digital Advertising : Smart-screen network expands

MallAdspace Networks has expanded its Adspace Mall Network to include a number of malls in the Dallas area. The Adspace Mall Network is a national network of digital displays called Smart Screens located throughout forty-five upscale shopping malls in fourteen top market areas across the country. The digital advertising network features programming called Today's Top Ten, which showcases a mall's top ten sales items that week. Each week, retailers in the mall compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace chooses the ten best deals, then produces each one into a twelve-second spot. Each week, ten featured specials run in a six-minute loop of local and national advertising and mall events.