Feedsee Advertising : Commercial Minute Ratings : Create television ratings for any minute of viewing and any interval of DVR playback

MinuteNielsen Media Research met with clients to discuss options for providing commercial minute ratings for television advertising. Because different clients require different levels of granularity and flexibility in their ratings data, Nielsen will enhance existing products to provide highly granular data so that clients will have all the data they need to create commercial ratings at the minute level on up and for any interval of DVR playback from one minute to seven days and continue to move forward with developing an average commercial minute ratings file to provide commercial ratings in a format for clients' commonly used legacy software systems. Nielsen will make available to clients all the data they need to create their own ratings for any given minute of the day for any period of DVR playback they want through its All Minute Data File. The same analytical capability will be added to Nielsen's NPOWER software, an enhancement that will allow advertising agencies, advertisers, and programmers to develop individualized minute-by-minute ratings of national commercials by demographic group for all national television programs, including DVR playback at any interval up to seven days.