Motion Billboards

In 2006, ActionView supplied its multiple-scrolling billboards to selected shopping malls managed by Hong Kong's Link Management, a property management company responsible for 180 retail malls and car park facilities.

Digital Billboards have transformed outdoor advertising

First, they've allowed for dynamic content updates. Traditional billboards required physical changes to update messaging, which was time-consuming and costly. Digital billboards, on the other hand, can be updated instantly and remotely, making them a more flexible advertising medium.

Second, digital billboards have introduced the concept of programmatic ad buying in the outdoor advertising space. Advertisers can buy space on digital billboards in real-time and can target their ads based on time of day, weather conditions, and other factors. This has led to increased ad relevance and efficiency.

Third, digital billboards have made it possible to display multiple ads on the same billboard, rotating them at intervals. This means more advertisers can share the cost of a single billboard, making it a more affordable option for many businesses.

Lastly, digital billboards can integrate with mobile and social media marketing campaigns, providing a cross-platform advertising strategy that reinforces the brand message across multiple touchpoints. For example, they can display social media feeds, user-generated content, or even real-time data feeds, making the advertising more interactive and engaging.