Computational propaganda
Computational propaganda refers to the use of algorithms, automation, and big data to manipulate public opinion across media platforms. Key aspects:
- Spreading political mis/disinformation via bots and inauthentic accounts.
- Amplifying content through coordinated networks.
- Micro-targeting users with customized messaging.
- Diffusing conspiracy theories and discrediting journalists.
- Wielding search engine optimization for influence.
Threats:
- Viral spread of damaging rumors and forged media.
- Algorithmic radicalization and polarization.
- Undermining evidence, objectivity, and accountability.
Responses involve media literacy, transparency in funding/methods, emphasizing source credibility, independent fact-checking, and regulatory reforms.
While computational propaganda exploits new technical affordances, it poses old challenges to democratic deliberation and shared reality. Oversight and ethical standards remain imperative in managing the technology.
See also: