Social media

Social media refers to online platforms and applications that allow users to create and share content, interact, and develop communities. Key capabilities of social media include creating user profiles, enabling connections with other users, posting textual and multimedia content, commenting and liking others' content, sharing content widely, and joining groups aligned with interests or identities. Through these capabilities, social media allows participation in an immersive digital social environment regardless of physical location. Adoption of mobile social media apps has made it continuously accessible in people's daily lives.

While the most popular social media platforms include the likes of Facebook, Twitter, Instagram, and TikTok, the landscape encompasses a diverse range of sites and apps aimed at different communities and interests. Social media leverages the power of modern internet technologies to facilitate basic human desires for self-expression, socializing, and forming communities. However, concerns exist about issues like misinformation, privacy, and addiction resulting from extensive social media usage enabled by ubiquitous mobile access. But despite these concerns, social media has become a central part of the digital lives of billions, reshaping human communication, creativity, politics, business, and culture.