China Online Gaming

Online gaming in China represents a massive industry and a significant part of the country's culture. China has one of the largest online gaming markets in the world, with millions of active players across various platforms.

Chinese online games encompass a wide range of genres, including massively multiplayer online games (MMOs), mobile games, casual games, and esports titles. Popular games often feature competitive elements, immersive storytelling, and social aspects, with players interacting in real-time through integrated chat and voice features.

The industry is regulated by the government, with restrictions on content, gaming hours, and even the number of new game licenses issued each year. For instance, regulations have been imposed to limit minors' gaming time to combat addiction and encourage healthier habits.

Companies like Tencent and NetEase are prominent players in the market, developing some of China's most popular online games. These companies also work with international developers to localize and distribute foreign games in China.

In 2006, with the Chinese government recently issuing a series of policies around the online gaming industry, China was seeing rapid development and healthy growth in this emerging industry. Carried by this wave, Beijing Perfect World was started to penetrate the overseas gaming markets and move its business forward, taking a leading role in the online Chinese gaming industry. For its high-quality 3D engine and visual scenes, the company's first product -- Perfect World -- was strongly praised. CEO Chi Yufeng went on a recruiting trip to Qing Hua University. He spoke at the university's career counseling center to speak and communicate with the university students face to face as a former schoolfellow. He said that the company is home to a talented team of developers and works with advanced marketing theories, taking into account what gamers want in online games.