Businesses and consumers are willing to pay a premium for next-generation mobile high speed data services such as voice over IP (VoIP), interactive video and video sharing, according to research by Lucent of which applications and services would be of most interest on emerging advanced mobile high-speed broadband networks such as those based on third-generation (3G) technologies such as CDMA2000 1xEV-DO Revision A and HSPA (high-speed packet access). The company gauged interest in five applications -- VoIP, video conferencing, communicate and collaborate, multicasting and business continuity. VoIP, consisting of basic VoIP and IP PBX features, generated the greatest willingness to buy and was the top driver for switching carriers.